Do you feel as though you or your company isn't getting the most impact for your charitable contributions? Fidelity Bank found a way to substantially increase their impact on the communities they served without adding another dollar to their budget.

In 2003 Fidelity realized that it made a habit of donating a little bit of money to a slew of charities and events. While supporting these local organizations was important to the community bank, they felt as though they could be making more of an impact with their charitable donation budget.

The Bank made the choice to focus half of their giving on a single area of need in order to make a real impact. With the help of the United Way, Fidelity Bank identified the cause of mental illness as needing corporate leadership and, thus, the Shine Initiative was born.